Communicate Your Value with
a Stronger LinkedIn Profile

• Strengthen your headline and About section with clear, client-focused messaging.
• Showcase your skills, experience, and best work in the right places.
• Make your profile easier to read and navigate on desktop and mobile.
• Check your profile from a potential client's perspective and identify what needs improvement.

Know What to Review and Improve

This practical checklist walks you through the key elements of your profile, from your photo, banner, headline, and contact information to your About, Featured, Experience, and Skills sections.

You'll also learn how to use keywords naturally, make your profile easy to scan, and give potential clients a clear next step.

At the end, use the 30-Second Client Test to see whether your profile quickly answers the questions that matter most to potential clients.