Growing Your Freelance Business Just Got Easier

A step-by-step online course to help you get the steady, high-paying clients you deserve

How the Course Helps Freelancers

Kathleen focuses her business and creates marketing to attract steady, high-paying clients.

Trying to figure out how to build a freelance business on her own wasn’t working for Kathleen Labonge, MBA. The freelance medical copyeditor didn’t know what to do and she lacked confidence. 

During Finding the Freelance Clients You Deserve, Kathleen learned how to focus her freelance business and developed marketing tools to attract steady, high-paying clients. Through personalized coaching, she built her confidence.

“The knowledge and confidence I gained from the course and Lori’s mentoring enabled me to build a successful freelance business, and I haven’t looked back since!”

Margaret grows a new freelance business during the pandemic.

When Margaret Johnson, PhD, moved from academia to freelance medical writing, she had strong experience. But she wasn’t fully booked and she wasn’t making a living as a freelancer. 

Within a few months of finishing Finding the Freelance Clients You Deserve—during the first year of the COVID-19 pandemic—Margaret got four new clients and started growing her freelance business. 

“The course was fantastic—it not only met but exceeded everything I’d heard. Lori is a true expert and shares her knowledge generously.”

Erik finds better clients in growing markets.

After freelancing for a few years, freelance writer Erik MacLaren, PhD, wanted to find more interesting work that paid him well. During Finding the Freelance Clients You Deserve, Erik refined his specialty to focus on types of clients and freelance work that offer lots of opportunities. He also learned how to find and attract those clients.

“I feel much more confident that I will be able to locate clients that need my services and engage them.”

Eva builds confidence and gets better clients 

After 21 years of freelancing, Eva Stabenow, CT (EN-DE), was doing well. But the translator and conference interpreter wanted to work a little less and with better clients. Eva didn’t know where to start and she was undervaluing her services. 

Personalized coaching in Finding the Freelance Clients You Deserve increased Eva’s confidence and helped her develop marketing to attract the clients she most wanted to work with. Eva began pursuing freelance jobs that she would have been too intimidated to go after before—and getting them. 

“This course and Lori's mentoring gave me more confidence than I ever thought possible and helped me access and seize an amazing number of opportunities after a mere two months.”

Cheryl doubles her income and works with better clients.

Cheryl McCutchan, PhD, moved from science writing to medical writing. But she didn’t know how to find enough freelance work. Through Finding the Freelance Clients You Deserve, she was able to fill her “dance card.”  

“I was able to set a base rate of pay that is more than double what I was making a year ago.”

What the Course Covers


Choosing Your Money-Making Specialty(ies)

Learn about the fastest, easiest way to get steady, high-paying clients.

  • Find and assess freelance opportunities in different specialties
  • Choose or refine your money-making specialty(ies)
  • Prepare to get steady, high-paying clients in your specialty(ies)

BONUS: Stand out in a Sea of Freelancers: Branding module


Finding the Right Prospects 

Choose the steady, high-paying clients you want to work with.

  • Choose your ideal clients
  • Find the right contact people in each organization
  • Get the hard-to-find contact information for the right people


Reaching and Attracting Prospects with Direct Email 

Get the attention of your prospects and persuade them to hire you.

  • Show your expertise and understanding of client needs
  • Write direct email copy that prospects will read
  • Start to build relationships with prospects and get clients


Attracting Clients with LinkedIn 

Stand out from the sea of freelancers on LinkedIn. 

  • Write a client-focused LinkedIn profile
  • Attract attention and get found with your headline and About
  • Include the key content


Attracting Clients with Your Website 

Impress high-paying clients with your client-focused website.

  • Do less marketing by pre-selling clients with your website 
  • Develop compelling content and a remarkable home page
  • Use an engaging design that’s visually engaging and clear


Meeting People Who Can Help and Hire You 

Get more referrals and other freelance work.

  • Get more referrals by building a strategic network
  • Discover the attitude that makes networking easier and more effective
  • Learn how to network in person and online


Being in the Right Place when Clients Need a Freelancer 

Make clients and colleagues think of you first for freelance work.

  • Get top-of-mind-awareness with clients and colleagues 
  • Develop a list of people to stay in touch with
  • Plan your targeted follow-up 

Study on Your Own or Get Personalized Coaching

  • Self-study is an economical way to learn how to get the clients you deserve.  
  • With personalized coaching, I’ll guide you in growing your freelance business. 


Should I choose self-study or coaching? 

It depends on whether you’re a new freelancer and how you like to learn. If you’re a new freelancer, coaching will really help you. Along with getting personalized guidance on your business, coaching will help you build your confidence—one of the keys to freelance success.

If you’ve been freelancing a while and are doing okay but want to grow your business, either version will work for you. Personally, I like to do self-study courses. But the coaching version gives you accountability. If you fall behind, I’ll be reminding you to do the work. And seeing what you’re achieving as we work together will keep you motivated to keep on marketing.

Here’s what you get with coaching that’s not in the self-study course: 

  • Personal guidance on based on YOUR business, goals, and challenges
  • 2 written marketing reviews: Near the start of the course and at the end of the course
  • Written review of 4 key assignments 
  • 2 coaching sessions on Zoom (up to 45-minutes each) to discuss your progress, answer your questions and offer guidance 
  • Email support to answer your questions and offer guidance 

What happens during the course?

When you enroll, you’ll get a welcome email with:

  • Information about the course
  • A link to a survey to tell me about your freelance business
  • Tips on getting the most out of the course.

A few days before the course starts, you’ll get an email with a link to the Course Overview.

Each Monday, you’ll get an email about the start of that week’s module. 

If you take the coaching course, you’ll also get emails when it’s time to schedule your coaching sessions.

Is the course geared toward medical writers and editors? 

No, but since I’m a medical writer in the coaching course I can give you a lot of advice and answer your questions about medical writing and editing. 

Will I have time for the course?

If you want a stable, successful freelance business, you MUST make time for marketing—during and after the course.

I’ve designed the course to focus only on what you need to know and do.  You can watch the videos in each module in less than two hours. Some of the assignments will take about the same amount of time. Others will take longer. And if you’re starting from scratch, the assignments will take longer than if you just need to update your marketing.

What if I can’t finish the course in 7 weeks?

No problem. If you have a big deadline for a client coming up, it’s okay to go slower. The key is to keep making progress toward getting the freelance clients you deserve.

In the coaching version, you get an automatic extra 4 weeks to finish the course.

In the self-study course, you can take as long as you like.  But you should give yourself a deadline so you finish the course.

Will the course work for me?

Yes, if you’re willing to put in the time and effort. The course will help you position your business to get the clients you deserve and move toward doing this. But if you’re looking for an easy, effortless way to get great clients instantly, then the course isn’t for you.

I still have questions. How do I contact you?

I’m always happy to answer questions. Email me at

Still not sure if Finding the Freelance Clients You Deserve is right for you? 

Take a look at what these freelancers say.  

“Before starting this course, I lacked focus and confidence. Now I am confident that I can effectively market my writing services.”

Kalpana Shankar, PhD, Freelance writer 

“Marketing will be a lot easier and less intimidating for me now that I know how to find clients who will pay me well to do the work I want to do.” 

Mia De Fino, Freelance writer 

“Lori’s course was the kick in the pants I needed to think seriously about my business and where I want to take it. She provided the step-by-step marketing guide to make that happen.” 

Kristina Wasson-Blader, PhD, ELS, Freelance writer and editor 

“Unlike other businesses coaches who make outlandish promises to lure unsuspecting students, Lori never shied away from emphasizing that, if you put in the work, you’ll get the results you want and deserve. To my utmost surprise, I got my first client even before I completed the course!”

Oki Dzivenu, DPhil, ELS, Freelance writer